Archivi tag: DG Enlargement

I problemi di comunicazione della Commissione europea

Mi segnala Eugenio, che da anni vive e lavora a Bruxelles, il caso di uno spot del DG Enlargement della Commissione europea, che è stato subito ritirato perché accusato – in rete e su tutti i media – di rappresentare in modo «razzista» le civiltà non europee, con particolare danno nei confronti del mondo orientale, musulmano e afroamericano.

Questo è lo spot:

E questa è la risposta con cui la Commissione si è scusata (e giustificata) dopo aver ritirato lo spot:

We have received a lot of feedback on our latest video clip, including from people concerned about the message it was sending.

It was a viral clip targeting, through social networks and new media, a young audience (16-24) who understand the plots and themes of martial arts films and video games. The reactions of these target audiences to the clip have in fact been positive, as had those of the focus groups on whom the concept had been tested.

The clip featured typical characters for the martial arts genre: kung fu, capoeira and kalaripayattu masters; it started with demonstration of their skills and ended with all characters showing their mutual respect, concluding in a position of peace and harmony. The genre was chosen to attract young people and to raise their curiosity on an important EU policy.

The clip was absolutely not intended to be racist and we obviously regret that it has been perceived in this way. We apologise to anyone who may have felt offended. Given these controversies, we have decided to stop the campaign immediately and to withdraw the video.

Stefano Sannino, Director General of DG Enlargement

Poiché oggi sono davvero molto di fretta (moltissimo, scusate!), lascio alla comprovata abilità analitica dei lettori di Dis.amb.iguando il compito di commentare (se lo desiderano) spot e comunicato di scuse. 😀