Archivi tag: socialnomics

Social Media Revolution 2

Il 5 maggio Socialnomics ha rilasciato l’aggiornamento del video Social Media Revolution, di cui abbiamo già parlato QUI e QUI (grazie a Manuel per la segnalazione).

Per aiutarti a leggere e ricordare i dati che il video mostra in rapidissima sequenza, il blog Socialnomics aggiunge la lista delle statistiche e delle fonti da cui sono tratte.

Idea per una tesi di fine triennio: puoi ricostruire la storia dei video, confrontare le tre versioni finora apparse, ragionando su somiglianze e differenze e analizzando la strategia retorico-persuasiva che li anima.

Questi sono i dati che appaiono nel video, con alcuni grassetti miei (trovi QUI le fonti):

1. Over 50% of the world’s population is under 30-years-old.

2. 96% of them have joined a social network.

3. Facebook tops Google for weekly traffic in the U.S.

4. Social Media has overtaken porn as the #1 activity on the Web.

5. 1 out of 8 couples married in the U.S. last year met via social media.

6. Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…

7. Facebook added over 200 million users in less than a year.

8. iPhone applications hit 1 billion in 9 months.

9. We don’t have a choice on whether we DO social media, the question is how well we DO it.

10. If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India.

11. Yet, QQ and Renren dominate China.

12. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction.

13. 80% of companies use social media for recruitment; % of these using LinkedIn 95%.

14. The fastest growing segment on Facebook is 55-65 year-old females.

15. Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the populations of Ireland, Norway, or Panama. Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.

16. 50% of the mobile Internet traffic in the UK is for Facebook… people update anywhere, anytime… imagine what that means for bad customer experiences?

17. Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts.

18. Instead they are distributing: eReaders + iPads + Tablets.

19. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…

20. The #2 largest search engine in the world is YouTube.

21. While you watch this 100+ hours of video will be uploaded to YouTube.

22. Wikipedia has over 15 million articles… studies show it’s more accurate than Encyclopedia Britannica… 78% of these articles are non-English.

23. There are over 200,000,000 Blogs.

24. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth.

25. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour.

26. 25% of search results for the World’s Top 20 largest brands are links to user-generated content.

27. 34% of bloggers post opinions about products & brands.

28. Do you like what they are saying about your brand? You better.

29. People care more about how their social graph ranks products and services than how Google ranks them.

30. 78% of consumers trust peer recommendations.

31. Only 14% trust advertisements.

32. Only 18% of traditional TV campaigns generate a positive ROI.

33. 90% of people that can TiVo ads do.

34. Kindle eBooks Outsold Paper Books on Christmas.

35. 24 of the 25 largest newspapers are experiencing record declines in circulation.

36. 60 millions status updates happen on Facebook daily.

37. We no longer search for the news, the news finds us.

38. We will non longer search for products and services, they will find us via social media.

39. Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.

40. Successful companies in social media act more like Dale Carnegie and less like Mad Men Listening first, selling second.

41. The ROI of social media is that your business will still exist in 5 years.

42. Bonus: comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network.

Social Media Revolution

L’ultima edizione del video «Did you know?» – di cui abbiamo parlato QUI – è di Socialnomics e riguarda i social media (vedi anche il libro) .

Per facilitarti la visione e memorizzazione di tutte le statistiche che il video mostra in rapidissima sequenza, sul blog Socialnomics c’è la lista, accompagnata dalle fonti da cui sono tratte.

Vale per questo video quanto detto QUI (inclusa la proposta di tesi).

Per tua comodità riporto i numeri, con alcuni grassetti miei (trovi QUI le fonti, in ordine numerico).

  1. By 2010 Gen Y will outnumber Baby Boomers… 96% of them have joined a social network.
  2. Social Media has overtaken porn as the #1 activity on the Web.
  3. 1 out of 8 couples married in the U.S. last year met via social media.
  4. Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)… Facebook added 100 million users in less than 9 months… iPhone applications hit 1 billion in 9 months.
  5. If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia.
  6. Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this).
  7. comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network.
  8. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction.
  9. 1 in 6 higher education students are enrolled in online curriculum.
  10. % of companies using LinkedIn as a primary tool to find employees….80%.
  11. The fastest growing segment on Facebook is 55-65 year-old females.
  12. Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama.
  13. 80% of Twitter usage is on mobile devices… people update anywhere, anytime… imagine what that means for bad customer experiences?
  14. Generation Y and Z consider e-mail passé… In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen.
  15. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
  16. The #2 largest search engine in the world is YouTube.
  17. Wikipedia has over 13 million articles… some studies show it’s more accurate than Encyclopedia Britannica… 78% of these articles are non-English.
  18. There are over 200,000,000 Blogs.
  19. 54% = Number of bloggers who post content or tweet daily.
  20. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth.
  21. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour.
  22. Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0.
  23. 25% of search results for the World’s Top 20 largest brands are links to user-generated content.
  24. 34% of bloggers post opinions about products & brands.
  25. People care more about how their social graph ranks products and services than how Google ranks them.
  26. 78% of consumers trust peer recommendations.
  27. Only 14% trust advertisements.
  28. Only 18% of traditional TV campaigns generate a positive ROI.
  29. 90% of people that can TiVo ads do.
  30. Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009
  31. 25% of Americans in the past month said they watched a short video… on their phone.
  32. According to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available.
  33. 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
  34. In the near future we will no longer search for  products and services they will find us via social media.
  35. More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook… daily.
  36. Successful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second.
  37. Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser.

Ecco il video.